Benq Siemens bit the dust.

Munich, Sep 28, 2006 | BenQ announced today in Taipei that there will be no further payments to BenQ Mobile GmbH & Co OHG.. Both revenue and margin development will fall far short of expectations in the important Christmas quarter. Due to the discontinuation of further financial support from the parent company, BenQ, and the resulting lack of liquidity and implicated disruption to business, BenQ Mobile in Germany will file for insolvency at the local court in Munich within the next few days.

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A Siemens director once commented to one of his staff that he was slightly "disappointed" that he realised employees are not using Benq Siemens phone after an earlier observation while taking the lift.

Let me ask a few questions. How would Ronaldo fit into their marketing strategy ? And the advertisement was rather dark with the emphasis on slightly dimmed secondary colored bouncing lights. Worse is they multiple the dots. Where was there any emphasis on the cool, fun or classy intangible benefits of the marketed phone. No focus, no theme! I always held high regard for the marketing provess of the taiwanese, but this was a disaster! Looking at those buses transiting in the streets of Singapore, i see only a dark pock dotted bus. Ugly.

Sony and Ericsson showed how a similar merger would had worked.

Same as Creative did, mentioning Apple all the way throughout their campaign giving Apple free advertisement.I never once heard Steve Jobs mentioned Creative ever. Silence is golden and in this case .... smart.

I observed that Europeans are not stickies for phone design but more on the functionality of their phones. Asians on the other hand, wanted the best of both worlds. Functionality and good design.(Just a personal observation)
Samsung, Panasonic and Motorola(strong presence in Asia) introduced the slimmest phones to the world. Sony the walkman phone.The coolest phones models possibly in Japan marrying technology with style. I dont wish to mention some sliver brick phone model that has a harddisk in it. I understand that the design is big to accomodate the feature of a high capacity storage. Enough said, functionality over design features.


Customers are thinkers. Just what are they doing.


Cheers
Niversphere.